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What is Paid Advertising?

Social Media Marketing has evolved in so many ways in the past decade. With major companies utilizing it to their advantage to increase brand awareness, promote their products/services, and get a leg up on their competition.

One big component of Social Media Marketing that you NEED to know in order to grow your business is...Paid Advertising.

Here's some examples of the most popular and high converting channels to utilize when promoting your brand, products, or services.

Table of Contents:

1. Facebook Ads

Facebook ads have been around since 2012, but they were not really popular until 2016. Nowadays, Facebook ads are becoming more and more effective at converting people into customers. There are many different types of Facebook ads, including video ads, carousel ads, and sponsored stories. These ads allow businesses to target specific demographics and interests based on age, gender, location, and even relationship status.

Instagram ads are similar to Facebook ads, except that they are only allowed on the mobile app. Instagram ads are great for businesses who want to reach younger audiences. Instagram ads work well for influencer marketing campaigns, as well as brand awareness campaigns.

3. Google AdWords

Google AdWords is the most commonly used search engine, and it’s free to use. However, it takes time to get results, and it’ll cost money if you don’t get enough traffic. If you do manage to get some results, make sure you track them closely. You should always be able to find out how much money you spent per click, and what keywords brought you the most traffic.

4. Snapchat Ads

Snapchat ads are perfect for reaching young audiences, especially millennials. They are quick to create and cheap to run, making them ideal for small businesses. Snapchat ads are also easy to measure, as they show you exactly how many people opened your message.

5. LinkedIn Ads

LinkedIn ads are great for B2B companies. They are highly targeted, meaning that you can choose exactly who sees your ad. They are also relatively inexpensive, costing about $100 per day.

6. Twitter Ads

Twitter ads are great for getting the word out about your business. They are also cheap to run, costing about $20 per 1,000 impressions.

7. YouTube Ads

YouTube ads are great for reaching a wide audience. They are also cheap, costing about $10 per thousand views.


How do Paid Ads help my business?

Targeted exposure to the audience of your choice.

Higher Conversions Than Traditional Marketing Methods

Want to see how we can help your business get the exposure it needs to get more sales and spend less money on traditional marketing?

Contact us today to get started.

Visit us: 2201 S WS Young Drive Suite 115-A Office 105 Killeen, TX 76543

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